A definition of special events—with examples of different types of special events.
In this section we'll look at special event planning, including: What is a special event?
Therefore, because they are neither free nor held in a public space, they sit within their own category of special events known as fairs and festivals.
Similarly, many fairs and festivals, such as Virginâs V Festival, Innocent Smoothieâs Fruitstock, and Ben & Jerryâs One World One Heart festival, are actually experiential / brand marketing events created specifically by brands; they just use a festival format in order to market and promote their products/brand to consumers.
Sometimes, in the case of the Olympics, they are even international events. At a local level, there are also many different types of sporting events, such as boat races, rodeos, bike rides, marathons, and equestrian events, all of which come under the umbrella of special events. Included in the guide: A definition of special event planning/management, examples of the different types of special events, how to become a special event planner; a job description, career advice, employment information, and the pros and cons of special event planning careers.
Finally, public events can also be organized by commercial companies and brands. Although the event was held in a public space, members of the public could attend for free, and it provided free entertainment, its primary purpose was as a brand marketing and promotional opportunity for Lego. While some public events are also fairs and festivals, not all fairs and festivals are public events. Other brands, instead of creating their own festivals, will simply sponsor existing festivals that are owned and operated by a separate commercial company or organization and run as a for-profit event. not open to everyone. These are, for the most part, held for invited guests only. Often, the distinction between public events and other types of events can get blurred, because although the format of the event might mean that it is free and open to the public, the objective could actually be marketing or fundraising based. If it exists anywhere in the world, we can get it here.
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The arrangements for these are covered in the NSW Guide to Traffic and Transport Management for Special Events. As such, the four main categories encompass many different types of eventsâsome of which make up entire sub-sectors of the event industry in their own right, such as brand marketing or fundraising events.
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