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A definition of special events—with examples of different types of special events.

In this section we'll look at special event planning, including: What is a special event?

Therefore, because they are neither free nor held in a public space, they sit within their own category of special events known as fairs and festivals.

Similarly, many fairs and festivals, such as Virgin’s V Festival, Innocent Smoothie’s Fruitstock, and Ben & Jerry’s One World One Heart festival, are actually experiential / brand marketing events created specifically by brands; they just use a festival format in order to market and promote their products/brand to consumers.

Sometimes, in the case of the Olympics, they are even international events. At a local level, there are also many different types of sporting events, such as boat races, rodeos, bike rides, marathons, and equestrian events, all of which come under the umbrella of special events. Included in the guide: A definition of special event planning/management, examples of the different types of special events, how to become a special event planner; a job description, career advice, employment information, and the pros and cons of special event planning careers.

Finally, public events can also be organized by commercial companies and brands. Although the event was held in a public space, members of the public could attend for free, and it provided free entertainment, its primary purpose was as a brand marketing and promotional opportunity for Lego. While some public events are also fairs and festivals, not all fairs and festivals are public events. Other brands, instead of creating their own festivals, will simply sponsor existing festivals that are owned and operated by a separate commercial company or organization and run as a for-profit event. not open to everyone. These are, for the most part, held for invited guests only. Often, the distinction between public events and other types of events can get blurred, because although the format of the event might mean that it is free and open to the public, the objective could actually be marketing or fundraising based. If it exists anywhere in the world, we can get it here.

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The arrangements for these are covered in the NSW Guide to Traffic and Transport Management for Special Events. As such, the four main categories encompass many different types of events—some of which make up entire sub-sectors of the event industry in their own right, such as brand marketing or fundraising events.

In which case, the event would generally be categorized by its primary purpose, rather than its format. They are considered ‘special’ events because they are outside of the host’s normal business, program, or activity. While you could argue that these are still a type of public event because anyone can attend, as long as you pay the entry fee, many of these events are held in private venues—convention centers or exhibition halls—rather than public spaces. However, it has commercial objectives and makes money for a private company by charging for fairground rides and games, food stalls, beer tents, champagne bars, ice-skating, and by leasing stalls in its Christmas Market to arts and craft sellers. That’s not to say they don’t still have business objectives; while some are purely celebratory, many are held for the purpose of marketing, advertising, promotion, and sales. Special events are generally hospitality or entertainment-based, and are therefore of a social, rather than business, nature. So while brand events make up their own sector of the event industry, they sit under the umbrella of special events; some in the private events category and others, as we’ll see below, in public events or fairs & festivals. How to Become an Event Planner © | Terms of Use, Britain & Ireland’s Next Top Model Live, Ben & Jerry’s One World One Heart festival. Some, such as gala dinners, are private events aimed at a particular group of major donors, while others, as we see below, are public or sporting events, such as bike rides and marathons.

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